🧬 The Cow That Pays Her Way

NWS Watch, Beef's Future Leaders, School Is Out, Safety Is In and Cheesy Double Smashburgers Recipe from Ranching.com by CattleMax.

Welcome to the 125th edition of Ranching.com – the leading cattle management resource for a community of 96,000+ ranchers and farmers.

IN THE NEWS

🧬 The Cow That Pays Her Way

Cannon Ranch/Farm Journal

🧬 The Cow That Pays Her Way - Genomic stayability tools help producers identify females that are more likely to remain productive in the herd longer, improving lifetime profitability and reducing replacement costs. Cows often need to stay in production for five to six years before becoming truly profitable, making longevity and reproductive success key traits for herd rebuilding decisions.

🏆 Five Generations of Progress - Autauga Farming Company’s recognition as the 2026 BIF Commercial Producer of the Year reflects decades of commitment to recordkeeping, genetic improvement and herd performance. A longtime customer of both CattleMax and CattleTags.com, the Wendland family has used data and technology to guide herd decisions while building on a legacy that spans five generations. Their story is a powerful reminder that consistent records and a long-term vision can create lasting success.

🌱 Building the Next Generation - Replacement heifers are the future of the cow herd, making selection and development decisions some of the most important choices a producer can make. Heifers that reach breeding targets early, fit the operation’s environment and stay productive longer can have a major impact on herd profitability for years to come.

🔬 Discovery Could Change Synchronization - Researchers have identified a new estrogen-free method for synchronizing ovulation in cattle that could simplify breeding programs and improve reproductive management. The breakthrough came from an unexpected discovery during unrelated research and may give producers another effective tool for fixed-time AI and more uniform calf crops.

🔗 Taking Back the Supply Chain - A growing movement of ranchers is working to regain more control over how cattle are marketed by investing in producer-led infrastructure, transparency and direct connections throughout the beef supply chain. Supporters believe these efforts can create more opportunities for producers, strengthen rural communities and build a more resilient cattle industry for the future.

🪰 NWS Watch

Tracking the Latest Developments and Industry Response

Take the guesswork out of managing your herd.

Stop juggling notebooks, spreadsheets, and scattered paper records. CattleMax puts everything in one place — breeding, health, weights, pasture management, and more — so you can make confident decisions backed by real data.

 More ranchers in North America use CattleMax than any other cattle management software. Isn’t it time you did too?

* This is sponsored content from CattleMax

VIDEOS FROM AROUND THE WEB

Beef's Future Leaders

RANCHING KNOW-HOW

🚜 School's Out, Safety's In

Darrell Smith

With school out for the summer, more children and teenagers are spending time helping on farms and ranches, making safety a top priority. Matching tasks to a child's age and experience, providing proper supervision and taking time for hands-on training can help prevent injuries and keep summer work both productive and safe.

RANCHING AROUND THE WORLD RECAP
NATURAL DISASTERS
CATTLE COMMUNITY
RECIPE OF THE WEEK

Cheesy Double Smashburgers

Smashburgers with double, juicy beef patties, melty cheese, shallots, thyme and garlic aioli. 
Get the recipe

READER POLL

How long do you expect a cow to stay productive before she's paid for herself?

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LAST WEEK’S POLL RESULTS

What matters most when selecting cow size?

19.18%: Feed efficiency

13.70%: Weaning weights

34.24%: Fit to available forage

34.25%: Longevity and fertility